Strategic Direction
Working alongside the executive team to shape the company’s long-term vision, goals, and objectives. THE HYPE translated these strategic initiatives into actionable plans, ensuring alignment with market trends, customer needs, and organizational priorities.

Marketing Strategy
Developing and executing data-driven marketing strategies to enhance brand visibility and customer engagement. The project included optimizing marketing campaigns for maximum ROI and creating impactful marketing collateral, such as website content, social media assets, and promotional materials.

Team Leadership and Collaboration
Inspiring and guiding cross-functional teams, fostering a culture of accountability and high performance. THE HYPE also helped establish performance metrics and cultivated valuable relationships with internal stakeholders, external partners, and industry influencers.

By combining expertise in business development, marketing automation, and interpersonal leadership, THE HYPE helped The Florist Portugal innovate, grow, and expand its presence in the market.