The Hype

Privacy policy.

How we collect, use and protect the personal data of people who visit this website or contact us, under the General Data Protection Regulation (GDPR) and Portuguese Law 58/2019.

1. Data controller

The Hype is a brand operated by CWORDS, LDA, a private limited company with tax number (NIPC) 514215780 and registered office at Rua Dr. Carlos Pires Felgueiras, n.º 98, 3.º C, 4470-157 Maia, Portugal. For any question about personal data: get@thehype.pt.

2. Data we collect

  • Message form: name, email, company, phone (optional) and message.
  • Call request: name, phone and preferred time for the call.
  • Business diagnosis: the website address provided, questionnaire answers and, if you request the full analysis, name, company and email.
  • Meeting booking: the data you enter on the Google booking page (name, email and, optionally, phone).
  • We do not collect special categories of data or data from minors.

3. Purposes and legal basis

  • To answer your request, book meetings and prepare proposals: pre-contractual steps at your request (Article 6(1)(b) GDPR).
  • To manage client relationships and meet legal and tax obligations: performance of a contract and legal obligation (points (b) and (c)).
  • To send commercial information: only with your consent, which you may withdraw at any time (point (a)).

4. Recipients and processors

  • Netlify, Inc.: website hosting and form submissions.
  • Google: booking calendar (Google Calendar) and the technical website analysis in the diagnosis (Google PageSpeed Insights, which only receives the website address provided).
  • OVHcloud: email and media hosting.
  • Some of these providers may process data outside the European Economic Area. In those cases, transfers rely on the EU-US Data Privacy Framework or on standard contractual clauses approved by the European Commission.
  • We do not sell or share personal data with third parties for commercial purposes.

5. Retention

  • Contact requests and diagnoses with no follow-up: up to two years after the last contact.
  • Client data: for the duration of the contract and then for the legal retention periods of tax and accounting records.

6. Your rights

  • You may request access, rectification, erasure, restriction and portability of your data, and object to processing, by emailing get@thehype.pt. We reply within one month.
  • You also have the right to lodge a complaint with the Portuguese data protection authority (CNPD), www.cnpd.pt.

7. Security

We use encrypted connections (HTTPS), restricted access to data and providers with appropriate security guarantees.

8. Cookies

The use of cookies and similar technologies is described in the cookie policy.

9. Changes

This policy may be updated. The date of the latest version is shown at the end of the page.

Updated October 2026.