Marketing directionon a fractional basis.
A senior marketing director, part time, integrated into the management team. Defines the strategy, the positioning and the investment priorities with the board, and is accountable to management for marketing performance.
Book a meetingFrom the conversation with management to a one-page plan.
- Meeting with management
- Sales and marketing figures
- Market and competitors
- One-page marketing plan
- Approved priorities and budget
- Monthly report to management
What sets this area apart.
Senior expertise without the cost of a full-time hire
A focused plan, with defined priorities and indicators
Direct accountability for results, not only for reporting
Services in this area.
Marketing strategy and planning
Together with management, we define the sources of growth, the priority segments and the value proposition for each. The result is a focused marketing plan, with priorities, budget, targets and owners per period.
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Brand and positioning
We define the positioning, architecture and expression of the brand, so that the company communicates clearly and consistently across every touchpoint. We deliver guidelines ready to be applied by the internal team and by any partner.
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Market and competitive intelligence
We analyse the market, customers and competitors to identify opportunities, risks and the most suitable positioning. An objective basis for decisions on offer, pricing, channels and investment.
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Performance, budgeting and reporting
We plan and manage the marketing budget, define the performance indicators and report regularly on the contribution of each area to the business. Concise reports that management uses to make decisions.
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What happens when you engage The Hype.
How we work.
Diagnosis.
Meeting with management and review of the starting point.
Plan.
Priorities, targets and budget approved by management.
Execution.
Our team puts the plan into practice.
Measurement.
Results every month and adjustments every quarter.
Let's review
your case.
An initial meeting, with no commitment, to understand the starting point and assess how we can contribute.