Decisions groundedin market knowledge.
We analyse the market, customers and competitors to identify opportunities, risks and the most suitable positioning. An objective basis for decisions on offer, pricing, channels and investment.
Book a meetingThe challenges we solve.
Decisions based on perception rather than data
Limited knowledge of how competitors operate
New products or markets launched without prior validation
Scope of service.
Deliverables included in the service. The final scope is adjusted at the diagnostic meeting.
Analysis of the market, trends and demand
Competitor map: offer, pricing, channels and communication
Customer profile and purchase decision factors
Opportunities and risks, in order of priority
Regular monitoring of the market and competitors
Recommendations for the strategy and the marketing plan
How we work.
Scoping.
Definition of the decision the analysis must support.
Collection.
Public sources, interviews and internal data.
Analysis.
An objective reading of what the information shows.
Recommendation.
What to do, what to avoid and where to start.
A senior marketing director, part time, integrated into the management team.
Case in practice.
Institutions and sector associations
Institutions and associations that wish to monitor their market and sector benchmarks on a regular basis, to guide communication and promotion on the basis of evidence.
Frequently asked questions.
Do you carry out studies for new markets?
Yes, including international markets, with deliverables in Portuguese or English.
Is it a one-off study or ongoing monitoring?
Both are possible. Many organisations combine an initial study with periodic monitoring.
Let's review
your case.
An initial meeting, with no commitment, to understand the starting point and assess how we can contribute.