Marketing investmentwith measurable return.
We plan and manage the marketing budget, define the performance indicators and report regularly on the contribution of each area to the business. Concise reports that management uses to make decisions.
Book a meetingThe challenges we solve.
Lengthy reports that do not support decisions
No visibility on acquisition cost and return per channel
Budget spent without adjustments during the period
Scope of service.
Deliverables included in the service. The final scope is adjusted at the diagnostic meeting.
Budget planning per area, channel and period
Key performance indicator (KPI) framework
Reliable measurement across all channels
Concise, periodic management reports
Analysis of performance against targets and previous periods
Investment reallocation recommendations
How we work.
Measurement.
Validation of tracking for every channel and initiative.
Consolidation.
Marketing, sales and operations data in a single source.
Analysis.
What happened and why, in clear language.
Optimisation.
Reallocation of budget to the initiatives with the highest return.
A senior marketing director, part time, integrated into the management team.
Case in practice.
Groups with several brands or business units
Organisations seeking to link the marketing investment of each brand or unit to commercial results, adopting common indicators that support board decisions.
Frequently asked questions.
Which indicators do you track?
We define the indicators with management, based on the business objectives. They usually cover acquisition, conversion, retention and return on investment.
How often are reports presented?
The frequency is agreed with management. The most common arrangement is a monthly report and a quarterly strategic review.
Let's review
your case.
An initial meeting, with no commitment, to understand the starting point and assess how we can contribute.