The Hype

Services

From strategy
to implementation.

Four areas of practice and eighteen services, delivered by one team. Each area can be engaged on its own or as part of the marketing direction.

Marketing direction.

A senior marketing director, part time, integrated into the management team. Defines the strategy, the positioning and the investment priorities with the board, and is accountable to management for marketing performance.

Marketing strategy and planning

Together with management, we define the sources of growth, the priority segments and the value proposition for each. The result is a focused marketing plan, with priorities, budget, targets and owners per period.

Learn more : Marketing strategy and planning
Brand and positioning

We define the positioning, architecture and expression of the brand, so that the company communicates clearly and consistently across every touchpoint. We deliver guidelines ready to be applied by the internal team and by any partner.

Learn more : Brand and positioning
Market and competitive intelligence

We analyse the market, customers and competitors to identify opportunities, risks and the most suitable positioning. An objective basis for decisions on offer, pricing, channels and investment.

Learn more : Market and competitive intelligence
Performance, budgeting and reporting

We plan and manage the marketing budget, define the performance indicators and report regularly on the contribution of each area to the business. Concise reports that management uses to make decisions.

Learn more : Performance, budgeting and reporting
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Marketing execution.

Communication, content, photo and video, media, relationship marketing and digital platforms. Delivered by our team or coordinated with the company's partners, always with defined objectives and indicators.

Communication and social media

Planning and management of brand communication on social media, owned channels and media relations. Each channel with a defined role, a clear editorial line and tracking indicators.

Learn more : Communication and social media
Content production

Copy, photography, video and design produced or coordinated by our team, with the objective, audience and channel defined before each production. Original content, reusable and aligned with the positioning.

Learn more : Content production
Photo and video

In-house photo and video production for paid media, social media and YouTube: ads, reels, corporate films with a story, technical videos and professional photography. Every piece is made for the place where it will be seen and to drive action.

Learn more : Photo and video
Digital media and performance

Planning, buying and optimisation of digital media, from search to social and programmatic, focused on sales and qualified opportunities. Rigorous tracking from day one.

Learn more : Digital media and performance
Relationship marketing and automation

Personalised, automated communication from first interaction to loyalty: newsletters, automated journeys, segmentation and relationship programmes. It is often the area with the highest return and the least exploited.

Learn more : Relationship marketing and automation
Websites and digital platforms

Corporate websites, online stores, portals and campaign pages, with high performance, considered design and readiness for search engines and AI engines. Developed on the platform best suited to each business.

Learn more : Websites and digital platforms
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Business technology.

Process digitalisation, data and business intelligence, sales management and systems integration, implemented on the infrastructure the company already uses. Fewer manual tasks, reliable information and more time dedicated to customers.

Process digitalisation

We redesign and digitalise operational, commercial and administrative processes, with applications and workflows accessible on desktop and mobile devices. Developed on the systems and accounts the company already uses.

Learn more : Process digitalisation
Data and business intelligence

We organise sales, marketing and operations data in a single, reliable base and provide dashboards that update automatically. Management accesses the information it needs without relying on manual reports.

Learn more : Data and business intelligence
Sales management and CRM

We structure the sales process, from first contact to invoicing, and implement the customer and business management tools that support it. Designed together with the sales team and adapted to the reality of each company.

Learn more : Sales management and CRM
Systems integration

We connect sales, invoicing, logistics, marketing and customer management systems, so that information flows automatically between them, with no manual data entry and full control over each flow.

Learn more : Systems integration
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Artificial intelligence.

Artificial intelligence applied where it creates efficiency or new customers: visibility in AI engines, intelligent process automation, decision support and customer experience. All communications with clients are validated by a person.

Visibility in AI engines (GEO)

Customers increasingly rely on ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude and Google's AI answers (AI Overviews and AI Mode) to research and choose suppliers. GEO ensures the company is found, cited and recommended in those answers, alongside traditional search.

Learn more : Visibility in AI engines (GEO)
Intelligent process automation

AI agents that analyse requests, documents and data and prepare proposals, replies and administrative records, leaving everything ready for a person to validate. The team focuses on work that requires judgement.

Learn more : Intelligent process automation
AI decision support

AI combines business data, identifies deviations and opportunities and sets out the recommended actions in order of priority. Management receives a concise summary in its preferred channel, in time to act.

Learn more : AI decision support
AI customer experience

AI assistants on the company's digital channels, with answers based on the business's actual information: terms, opening hours, policies and availability. With handover to the team whenever required and every contact logged.

Learn more : AI customer experience
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Let's talk about
your company.

An initial meeting, with no commitment, to understand the starting point and assess how we can contribute.