A brand consistentwith the company today.
We define the positioning, architecture and expression of the brand, so that the company communicates clearly and consistently across every touchpoint. We deliver guidelines ready to be applied by the internal team and by any partner.
Book a meetingThe challenges we solve.
The brand no longer reflects the company's activity and ambition
Inconsistent application of the brand across teams and partners
Difficulty differentiating the offer from competitors
Scope of service.
Deliverables included in the service. The final scope is adjusted at the diagnostic meeting.
Audit of the current brand and the competitive context
Positioning, value proposition and key messages
Brand and offer architecture
Verbal identity and tone of voice
Visual identity and brand guidelines
Communication templates for everyday use
How we work.
Audit.
Review of what exists, what works and what no longer fits.
Positioning.
Core brand idea and messages per audience.
Expression.
Verbal and visual identity, with a reasoned recommendation.
Implementation.
Guidelines, files and templates ready to use.
A senior marketing director, part time, integrated into the management team.
Case in practice.
Industrial and B2B companies
Companies whose offer has evolved faster than their brand and that seek a clear positioning to support relationships with customers, partners and future employees.
Frequently asked questions.
Is it possible to review only the visual identity?
It is, but we recommend starting with positioning, as it guides every identity and communication decision.
What is the timeframe?
A few weeks, depending on the scope, with rounds of revisions defined from the outset.
Let's review
your case.
An initial meeting, with no commitment, to understand the starting point and assess how we can contribute.