the hype. growth, engineered

The Hype provides fractional marketing direction and delivers the execution, technology and artificial intelligence solutions required to implement the strategy. A single partner, from strategy to implementation.

We work with companies in every sector, including industry and B2B, professional services, e-commerce, retail, real estate, tourism and hospitality, institutions and sector associations, culture and events, coworking and flexible workspaces, and translation and language services.

Mainly small and medium-sized companies and organisations that need senior marketing direction without justifying a full in-house structure. The scope is adjusted to the size and stage of each organisation.

We work in Portuguese and English, both in meetings and in deliverables. Content and digital platforms can be developed in other languages with specialist partners.

Both are possible, according to the client's preference. We work with companies across the country, with meetings in person or by video call.

A senior marketing director who joins the management of the company on a part-time basis. The company benefits from the strategy, leadership and oversight of an experienced director, without the cost of a full-time hire.

The marketing director takes part in management meetings, sets priorities with the board and coordinates the internal team and external partners. The role is accountable for marketing performance in the same way as an in-house director.

Marketing strategy and planning, brand and positioning, market and competitive intelligence, and management of the budget and performance indicators. The scope is defined with management according to the needs of the company.

We agree with management a focused set of key performance indicators (KPIs) aligned with the business objectives, such as acquisition, conversion, retention and return on investment. Results are presented in periodic reports and reviewed in meetings.

Communication and social media, content production, photo and video (reels, corporate and technical films), digital media and performance, relationship marketing and automation, and websites and digital platforms. Each area can be engaged on its own or as part of an integrated service.

We integrate into the company's processes, with a shared calendar, defined owners and clear approval workflows. Where other suppliers are involved, we coordinate them to ensure consistency with the strategy.

The company always approves plans, content and campaigns before publication, following an approval process agreed at the start of the engagement.

We recommend that advertising accounts, platforms, domains and data always remain in the company's name, with access granted to our team.

Process digitalisation, data and business intelligence, sales management and CRM, and systems integration. The aim is to reduce manual work and provide management with reliable information.

Usually not. We build on the systems the company already uses and only recommend a change when it is justified by the business objectives.

Data remains in the company's accounts and systems, access is defined by role and each solution accesses only the information strictly required, in compliance with the GDPR.

We provide team training, documentation of the solutions and close support during the first weeks of use, with the option of ongoing support and maintenance.

In four areas: visibility in AI engines, intelligent process automation, decision support and customer experience. Each use case has a defined objective and an associated performance indicator.

All the leading ones: ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude and Google's AI answers (AI Overviews and AI Mode), alongside traditional search.

No. All communications with clients are validated by a person, unless the company expressly decides otherwise for very simple tasks. Customer service assistants hand over to the team any case that requires human intervention.

Only the information strictly required for each use case, kept in the company's own accounts and tools. Access and processing rules are agreed with the company before implementation.

With an initial meeting, with no commitment, followed by a diagnosis or audit that identifies the starting point, the priorities and the most suitable scope.

Ongoing marketing direction, a dedicated marketing team, defined-scope projects and strategic diagnosis or audit. Models can be combined according to the needs of the company.

It depends on the model. Ongoing marketing direction has a minimum commitment of six months, allowing time to implement the plan and measure results. Defined-scope projects and diagnoses end with the agreed delivery.

Yes. All information shared is treated as confidential and we sign non-disclosure agreements (NDAs) whenever the company requests it.

Following the diagnosis, we present a proposal covering scope, deliverables, timeline and tracking indicators, tailored to the company's objectives and circumstances.