A marketing strategythat serves business objectives.
Together with management, we define the sources of growth, the priority segments and the value proposition for each. The result is a focused marketing plan, with priorities, budget, targets and owners per period.
Book a meetingThe challenges we solve.
Scattered initiatives with no defined priorities
Marketing misaligned with commercial and financial objectives
No visibility on the contribution of marketing to the business
Scope of service.
Deliverables included in the service. The final scope is adjusted at the diagnostic meeting.
Diagnosis of the business, customers, channels and competitors
Segmentation and value proposition per segment
Marketing objectives aligned with business objectives
Annual plan with priorities, initiatives and calendar
Budget per area and measurable targets
Governance model and regular reviews with management
How we work.
Diagnosis.
Interviews with management and teams, and analysis of the available data.
Prioritisation.
Definition of a focused set of strategic priorities.
Planning.
Plan, budget and targets consolidated in a single management document.
Monitoring.
Periodic performance review and adjustment of priorities.
A senior marketing director, part time, integrated into the management team.
Case in practice.
Companies in growth or internationalisation
Companies entering new markets or segments that need a marketing plan setting clear priorities and aligning investment with the objectives of the board.
Frequently asked questions.
How long does the plan take to prepare?
Usually a few weeks, depending on the information available and on management availability.
What happens after the plan?
We oversee execution as fractional marketing direction, with regular meetings and management reports.
Let's review
your case.
An initial meeting, with no commitment, to understand the starting point and assess how we can contribute.